Helia is a curated dance ritual built on classic rave culture.
It’s more than a party—it’s a living myth, a celebration of light, sound, and style wrapped in solar symbolism. Anchored in disco house and outsider house music, Helia brings together fashion, sound, and symbolism in a setting that feels both sacred and electric. It’s a celebration of contrast: heat and shadow, elegance and excess, ritual and release. Designed to be collectible, repeatable, and unforgettable, Helia is a return to the values of raving—where beauty, intention, and atmosphere matter just as much as the beat.
Why it Works
Helia taps into something timeless.
It draws from the enduring power of rave culture—where music, movement, and mystique create unforgettable nights. This isn’t a passing trend. It’s a proven formula, elevated with intention and style.
Clued-In Audience
Helia speaks to a generation fluent in aesthetics, ritual, and underground culture. It attracts a fashion-forward, experience-driven crowd that shows up early, stays late, and shares everything.
Community at the Core
Helia isn’t just an event—it’s a gathering place. Each edition builds on the last, cultivating a loyal, like-minded community that follows the signal wherever it goes. This is how scenes are born.
Repeatable Format
With its collectible visuals, evolving themes, and modular structure, Helia is designed to return—seasonally, monthly, or as a touring series.
High-Impact, Low-Friction
We bring the creative direction, the audience, and the atmosphere. You provide the space. Together, we create something unforgettable.
The Experience
Helia is built to be felt—and remembered.
From the moment guests arrive, they’re immersed in a world of sound, style, and symbolism. Every detail is intentional, from the music to the lighting to the scent in the air.
The Sound
Helia’s musical core is disco house and outsider house—warm, hypnotic, and deeply danceable. Sets are crafted to move bodies and build emotional momentum.
The Atmosphere
Tarot-inspired visuals blended with the imagery of Greek myth, surreal cartoon motifs, and bold color palettes transform the space into a dreamlike ritual. The environment is designed to feel sacred, cinematic, and alive.
The Brand
At the heart of Helia’s identity is its mascot—a sun-headed goddess rendered in a vintage cartoon style. This strong visual language extends across flyers, projections, merch, and digital content. It’s not just branding—it’s a collectible mythology that guests take with them, share, and follow.
The Crowd
Helia attracts a community of aesthetes, dancers, and cultural connectors—people who care deeply about music, mood, and meaning.
The Vision
Helia is led by Ryan, with over 20 years as a creative professional with deep roots in both performance and design. As a creative director and technologist, he brings a rare blend of storytelling, strategy, and spectacle. As an MC and DJ, he performs at the highest level—working with top-tier companies across the U.S. to craft unforgettable experiences.
This is more than a party. It’s a world—with a pulse, and a point of view.
Set Performance Video
The Sound
Helia’s sound is grounded in the raw, emotional core of underground dance music.
It’s not curated by trend—it’s curated by instinct, history, and feel. At its heart is a blend of outsider house and disco house—two genres that share a love for groove, imperfection, and soul.
Outsider House brings lo-fi textures, ambient edges, and a sense of intimacy. It’s house music stripped of polish, full of warmth, grit, and emotional depth. Think muffled drums, fuzzy synths, and hypnotic repetition—music that feels like it was discovered on a lost cassette, not streamed from a playlist.
Disco House adds the shimmer—drawing from the French Touch era and classic Euro disco. It’s sample-heavy, groove-driven, and unapologetically joyful. Four-on-the-floor beats, filtered loops, and live instrumentation give it a timeless, body-moving energy.
Together, they create a sound that’s both raw and refined, nostalgic and forward-moving—perfect for long nights, deep dancing, and shared release.
The Aesthetic
Helia is a sun ritual in motion.
Its aesthetic is radiant, symbolic, and deeply participatory—inviting guests to not just attend, but to embody the experience.
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The sun is Helia’s guiding force—its warmth, its rhythm, its myth.
You’ll see it everywhere: in the mascot’s golden head, in the tarot-inspired visuals, in the way light and shadow shape the space.Sunbursts, halos, and radiant lines echo across projections and print.
Golds, blushes, and twilight tones create a palette that feels like sunset fading into night.
Floral crowns, flowing fabrics, and glowing skin turn the crowd into part of the ritual.
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Helia isn’t a costume party—but it is a visual culture. Guests are encouraged to dress with intention, expression, and a touch of myth.
Think sun priestess meets rave angel.
Linen, lace, metallics, and florals—daylight textures in a nightlife setting.
Face gems, body paint, and symbolic accessories—not required, but always welcome.
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The result is a dance floor that looks like a living tarot deck: radiant, strange, and beautiful. To ensure the aesthetic is clear and inspiring—not intimidating—we provide:
Moodboards & Style Guides: Shared via social and email before each event.
Visual Prompts: Tarot-style flyers, animated mascot clips, and curated outfit inspiration.
On-Site Touchpoints: Flower stations, body paint booths, and symbolic tokens to help guests step into the world.
The goal isn’t uniformity—it’s unity through expression. Everyone contributes to the atmosphere. Everyone becomes part of the myth.
Mood Board
The Ethos
Helia is built on intention.
Every element—from the music to the visuals to the way we gather—is shaped by a deep respect for art, community, and the culture that made this possible.
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We are uncompromising in our creative vision.
Helia is not a lineup. It’s not a flyer full of names. It’s a fully curated experience where the music, the visuals, and the energy are in perfect alignment. The brand is the headliner. The vibe is the draw.We believe in mystery, in trust, and in the power of a well-built world.
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We uphold the core values of rave culture:
Peace – We create a space free from aggression and judgment.
Love – We celebrate expression, connection, and care.
Unity – We dance together, not apart.
Respect – We honor each other’s boundaries, identities, and presence.
These aren’t just words—they’re the baseline for everything we do. Helia is a sanctuary for self-expression. We are committed to creating an environment where everyone feels safe, seen, and free to explore. Our team is trained, our policies are clear, and our expectations are high. Consent, care, and community are non-negotiable.
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Helia is designed to be taken home.
Our visual identity—anchored by our sun-headed mascot and tarot-inspired design—is made to be worn, collected, and remembered. From limited-edition merch to collectible prints and digital drops, we believe in monetizing the brand in a way that deepens the connection and supports the culture.The brand doesn’t end when the music stops. It travels with you.