Helia is a curated dance ritual built on classic rave culture.
It’s more than a party—it’s a living myth, a celebration of light, sound, and style wrapped in solar symbolism. Anchored in disco house and outsider house music, Helia brings together fashion, sound, and symbolism in a setting that feels both sacred and electric. It’s a celebration of contrast: heat and shadow, elegance and excess, ritual and release. Designed to be collectible, repeatable, and unforgettable, Helia is a return to the values of raving—where beauty, intention, and atmosphere matter just as much as the beat.
Why it Works
Helia taps into something timeless.
It draws from the enduring power of rave culture—where music, movement, and mystique create unforgettable nights. This isn’t a passing trend. It’s a proven formula, elevated with intention and style.
Halo is the heartbeat between the rituals. As a weekly club night, it carries the same musical DNA and aesthetic ethos as Helia, but with a leaner, more intimate format. Lower production costs and flexible venues make it easy to activate, while still delivering a curated, high-vibe experience.
Together, they form a self-sustaining ecosystem:
Halo builds anticipation and community week by week.
Helia delivers the payoff—a quarterly spectacle with full-scale production, immersive design, and unforgettable guest experiences.
Clued-In Audience
Helia speaks to a generation fluent in aesthetics, ritual, and underground culture. It attracts a fashion-forward, experience-driven crowd that shows up early, stays late, and shares everything.
Community at the Core
Helia isn’t just an event—it’s a gathering place. Each edition builds on the last, cultivating a loyal, like-minded community that follows the signal wherever it goes. This is how scenes are born.
Repeatable Format
With its collectible visuals, evolving themes, and modular structure, Helia is designed to return—seasonally, monthly, or as a touring series.
High-Impact, Low-Friction
We bring the creative direction, the audience, and the atmosphere. You provide the space. Together, we create something unforgettable.
The Experience
Helia is built to be felt—and remembered.
From the moment guests arrive, they’re immersed in a world of sound, style, and symbolism. Every detail is intentional, from the music to the lighting to the scent in the air.
The Sound
Helia’s musical core is disco house and outsider house—warm, hypnotic, and deeply danceable. Sets are crafted to move bodies and build emotional momentum.
The Atmosphere
Tarot-inspired visuals blended with the imagery of Greek myth, surreal cartoon motifs, and bold color palettes transform the space into a dreamlike ritual. The environment is designed to feel sacred, cinematic, and alive.
The Brand
At the heart of Helia’s identity is its mascot—a sun-headed goddess rendered in a vintage cartoon style. This strong visual language extends across flyers, projections, merch, and digital content. It’s not just branding—it’s a collectible mythology that guests take with them, share, and follow.
The Crowd
Helia attracts a community of aesthetes, dancers, and cultural connectors—people who care deeply about music, mood, and meaning.
The Vision
Helia is led by Ryan, with over 20 years as a creative professional with deep roots in both performance and design. As a creative director and technologist, he brings a rare blend of storytelling, strategy, and spectacle. As an MC and DJ, he performs at the highest level—working with top-tier companies across the U.S. to craft unforgettable experiences.
This is more than a party. It’s a world—with a pulse, and a point of view.
Set Performance Video
The Sound
Helia’s sound is grounded in the raw, emotional core of underground dance music.
It’s not curated by trend—it’s curated by instinct, history, and feel. At its heart is a blend of outsider house and disco house—two genres that share a love for groove, imperfection, and soul.
Outsider House brings lo-fi textures, ambient edges, and a sense of intimacy. It’s house music stripped of polish, full of warmth, grit, and emotional depth. Think muffled drums, fuzzy synths, and hypnotic repetition—music that feels like it was discovered on a lost cassette, not streamed from a playlist.
Disco House adds the shimmer—drawing from the French Touch era and classic Euro disco. It’s sample-heavy, groove-driven, and unapologetically joyful. Four-on-the-floor beats, filtered loops, and live instrumentation give it a timeless, body-moving energy.
Together, they create a sound that’s both raw and refined, nostalgic and forward-moving—perfect for long nights, deep dancing, and shared release.
The Ethos
Helia is built on intention.
Every element—from the music to the visuals to the way we gather—is shaped by a deep respect for art, community, and the culture that made this possible.
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We are uncompromising in our creative vision.
Helia is not a lineup. It’s not a flyer full of names. It’s a fully curated experience where the music, the visuals, and the energy are in perfect alignment. The brand is the headliner. The vibe is the draw.We believe in mystery, in trust, and in the power of a well-built world.
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We uphold the core values of rave culture:
Peace – We create a space free from aggression and judgment.
Love – We celebrate expression, connection, and care.
Unity – We dance together, not apart.
Respect – We honor each other’s boundaries, identities, and presence.
These aren’t just words—they’re the baseline for everything we do. Helia is a sanctuary for self-expression. We are committed to creating an environment where everyone feels safe, seen, and free to explore. Our team is trained, our policies are clear, and our expectations are high. Consent, care, and community are non-negotiable.
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Helia is designed to be taken home.
Our visual identity—anchored by our sun-headed mascot and tarot-inspired design—is made to be worn, collected, and remembered. From limited-edition merch to collectible prints and digital drops, we believe in monetizing the brand in a way that deepens the connection and supports the culture.The brand doesn’t end when the music stops. It travels with you.
The Aesthetic
Helia is a sun ritual in motion.
Its aesthetic is radiant, symbolic, and deeply participatory—inviting guests to not just attend, but to embody the experience.
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The sun is Helia’s guiding force—its warmth, its rhythm, its myth.
You’ll see it everywhere: in the mascot’s golden head, in the tarot-inspired visuals, in the way light and shadow shape the space.Sunbursts, halos, and radiant lines echo across projections and print.
Golds, blushes, and twilight tones create a palette that feels like sunset fading into night.
Floral crowns, flowing fabrics, and glowing skin turn the crowd into part of the ritual.
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Helia isn’t a costume party—but it is a visual culture. Guests are encouraged to dress with intention, expression, and a touch of myth.
Think sun priestess meets rave angel.
Linen, lace, metallics, and florals—daylight textures in a nightlife setting.
Face gems, body paint, and symbolic accessories—not required, but always welcome.
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The result is a dance floor that looks like a living tarot deck: radiant, strange, and beautiful. To ensure the aesthetic is clear and inspiring—not intimidating—we provide:
Moodboards & Style Guides: Shared via social and email before each event.
Visual Prompts: Tarot-style flyers, animated mascot clips, and curated outfit inspiration.
On-Site Touchpoints: Flower stations, body paint booths, and symbolic tokens to help guests step into the world.
The goal isn’t uniformity—it’s unity through expression. Everyone contributes to the atmosphere. Everyone becomes part of the myth.
Mood Board
Brand Core
The Sun and Her Sister
Helia is the radiant goddess of the sun—an eternal dancer who rises with the solstice and sets with the equinox. She is warmth, rhythm, and revelation. Her presence is felt in every beam of light that hits the dancefloor, every collective breath before the drop, every moment of ecstatic release.
Halo, her younger sister, is the moonlit echo of Helia’s fire. She moves in shadows and reflections, guiding the weekly rituals that keep the flame alive between Helia’s seasonal returns. Where Helia is spectacle, Halo is intimacy. Where Helia blazes, Halo glows.
Together, they form the mythic backbone of our brand—a solar cycle of celebration, connection, and transformation.
Why Mascots? Why Cartoons?
The Power of Play
Helia and Halo aren’t just symbols—they’re characters. And characters create connection. From Mickey Mouse to Hello Kitty to the Gorillaz, cartoon mascots have a proven track record in merchandising, brand loyalty, and cultural longevity. They’re approachable, expressive, and endlessly remixable.
By designing Helia and Halo in a vintage cartoon style, we tap into a visual language that’s nostalgic, surreal, and emotionally resonant. It invites play, parody, and personalization—perfect for a brand that lives at the intersection of rave culture, fashion, and myth.
The Art of Helia & Halo
Designing Icons
Helia’s design draws from solar deities, tarot suns, and 1930s animation. Her face is a radiant disc, surrounded by sunbeams and expressive linework. Her eyes gaze upward, full of wonder and aspiration. She’s both divine and a little mischievous—like if Betty Boop joined a cult of light.
Halo, by contrast, is a full moon—cool-toned, serene, and mysterious. Her face is framed by soft stars, and she wears a tilted halo like a crown. Her eyes look downward, as if watching over the dancefloor from above.
Their logos are stylized, black-and-white renderings of their faces—bold, iconic, and instantly recognizable. This design choice isn’t just aesthetic—it’s cultural.
In the early days of underground rave culture, flyers were often printed on the cheap—photocopied en masse at 24-hour print shops, wheat-pasted to walls, or handed out in stacks. The limitations of black-and-white printing gave rise to a distinctive visual language: high-contrast graphics, surreal collage, bold typography, and symbolic imagery. It was DIY, raw, and unforgettable.
Helia and Halo’s logos honor that tradition. They’re not just mascots—they’re part of a lineage of underground iconography, reimagined for a new generation of ritual and rave. They’re designed to pop in monochrome, but the real magic is in their versatility. These marks are created to scale—from massive stage banners to tiny enamel pins to sculptural elements—and to live across mediums: stickers, textiles, digital content, and beyond. They’re intended to be collectible, wearable, and remixable—a visual shorthand for the community we’re building.
Brand Expression
Helia is not a lineup.
It’s not a flyer full of names.
It’s not about who’s playing.
It’s about what you feel.
Every visual, textile, and printed object is a ritual artifact—designed to immerse, inspire, and invite participation. The brand is the headliner. The experience is the message.
Art First – We lead with aesthetic, not ego.
PLUR as Design Principle – Peace, Love, Unity, and Respect are embedded in every touchpoint.
Mystery Over Marketing – We don’t explain. We enchant.
The Brand Lives On – Our visuals are made to be worn, collected, and remembered.
Core Visual Language
Helia’s design system is modular, mythic, and made to move across mediums—from risograph flyers to embroidered patches to projection loops.
Key Elements:
Mascots:
Helia – A radiant, sun-headed goddess with expressive cartoon features and Grecian dress.
Halo – A serene moon spirit with a tilted halo and soft stars.
Iconography:
Greek columns, laurel wreaths, sunbursts, clouds, stars, symbolic hands, tarot-inspired imagery.
Typography:
Helia – Oi (bold, expressive, vintage rave energy).
Halo – Caudex Bold (elegant, spaced, mythic).
Linework:
Thick, black or white outlines. Inspired by 1930s animation and DIY rave flyers.
Color Strategy
Monochromatic per event—each edition is a visual spell.
Primary Hue: One bold color per event (e.g., solar gold, twilight violet, obsidian black).
Linework: Always black or white for maximum contrast.
Texture: Flat, screenprint-friendly, risograph-ready.
Mood Palette Examples:
Solstice Gold – Hex: #FFD166, RGB: 255,209,102. Warmth, abundance, climax.
Lunar Blush – Hex: F4C6C3, RGB: 244,298,295. Intimacy, reflection, softness.
Eclipse Violet – Hex: #6A4C93, RGB: 106,76,147. Mystery, transformation, depth.
Textiles & Fashion
Fashion is participation.
Guests don’t just attend—they embody the myth.
Helia’s wearables are not throwaway merch—they’re ritual garments. Made from high-quality textiles and designed with care, each piece is meant to be worn, kept, and remembered. This is a lifestyle brand, not a souvenir stand.
Merch & Wearables:
Tees & Tanks: One-color screenprints on heavyweight cotton. Mascot heads, logotypes, or tarot-style layouts.
Scarves & Wraps: Repeating patterns of laurels, stars, and clouds. Worn as ritual garments.
Bandanas: Tarot-grid designs with Helia or Halo at the center.
Totes: Bold logotype on one side, event coordinates or symbols on the other.
Enamel Pins: Mascot heads, sunbursts, or symbolic hands.
Guest Fashion Prompts:
Textures: Linen, lace, metallics, florals.
Silhouettes: Draped, flowing, radiant.
Accessories: Face gems, symbolic jewelry, body paint.
These are artifacts of the experience—fashion pieces that carry the ritual forward.
Florals & Scents
Floral design is scenography.
It sets the tone, marks the ritual, and deepens the myth.
Floral Strategy:
Color-Matched: Arrangements match the event’s monochrome palette.
Symbolic Botanicals:
Sunflowers – solar energy
Laurel – divinity and victory
Marigolds – ritual and remembrance
Olive branches – peace and wisdom
Installations: Floral crowns, altar arrangements, wearable blooms.
Scent Design:
Custom incense or oil blends per event.
Notes of citrus, resin, and spice to evoke warmth, movement, and memory.
Print Collateral
Print is sacred.
Every flyer, ticket, and zine is a collectible artifact.
Flyers & Posters:
Format: Tarot card dimensions or A5/A3.
Style: High-contrast, risograph or screenprint aesthetic.
Content: Minimal text, maximal symbolism. The brand is the message.
Tickets & Wristbands:
Die-cut shapes (sunbursts, laurels).
Embossed or foil-stamped for tactile richness.
Zines & Inserts:
Visual poems, symbolic prompts, myth fragments.
Folded like sacred scrolls or bound like spellbooks.
Packaging & Gifting
Packaging is ritual.
It should feel like opening a relic.
Boxes: Matte black or white with foil-stamped mascot.
Tissue Paper: Custom printed with stars, laurels, or logotype.
Seals: Wax-style stickers with Helia or Halo iconography.
Tokens: Symbolic charms, pressed flowers, or scent cards.
Touchpoints:
Flower stations
Body paint booths
Symbolic tokens (e.g., sun coins, moon charms)
The Brand in Motion
Helia’s visual identity is alive—designed to move across formats and evolve with each event.
Digital: Animated mascot clips, tarot-style Instagram stories, outfit moodboards.
Physical: Posters, textiles, florals, and merch that feel like relics from a living myth.
Collectibility: Each edition is a chapter in an ongoing mythology—designed to be remembered, worn, and shared.
Social Strategy
The Cult of Helia
Helia is not just an event—it’s a symbol. A signal. A secret worth discovering. Our branding and social presence are designed to reflect that ethos: mystery over marketing, ritual over routine.
We don’t chase algorithms. We don’t flood feeds. We build mythologies.
The Philosophy
Mystery Over Marketing: We don’t explain—we evoke.
Spectacle Over Scrolls: Real-world moments > digital noise.
Symbol Over Selfie: Our mascots and motifs lead the story.
Community Over Clout: We build loyalty, not vanity metrics.
The Strategy
The Signal
Our social channels act as coded transmissions—cryptic, symbolic, and minimal. Tarot cards, glitched visuals, audio fragments, and mascot animations hint at what’s to come. The goal is curiosity, not clarity.
The Drop
We post with intention, not frequency. One post per week, tied to moon phases or countdowns. Seasonal manifestos. Glimpses of The Aspirant. Never the full picture.
The Witness
We empower our audience to become documentarians. Branded disposable cameras, QR-coded prompts, and “if you know, you know” photo ops turn attendees into storytellers.
The Archive
Our website is the sacred archive—housing flyers, lore, visuals, and hidden pages. It’s not just a site. It’s a temple.
Event Formats
Two Formats. One Vision.
Helia and Halo are designed to be modular, scalable, and unforgettable. Whether you're programming a full-scale festival stage or curating a weekly club night, we bring the same creative DNA—just tailored to your space, and your audience.
Helia — Seasonal Spectacle
Quarterly | Full Production | Immersive Experience
Helia is our flagship event: a ritual rave aligned with the solstices and equinoxes. It’s a high-concept, high-impact production featuring:
Immersive stage design and lighting
Custom visuals and mascot integration
Thematic fashion and decor
Ritualistic programming and surprise performances
Collectible flyers, merch, and content
We bring the full creative and technical package—including production design, tech specs, and a seasoned crew.
You provide the venue and local support.
Ideal for: warehouses, outdoor venues, art spaces, and festivals
Production Level: High
Capacity: 300–1000+
Run Time: 6–10 hours
Booking Lead Time: 6–12 weeks
What We Bring
Full creative direction and branding
Technical production design and requirements
Curated music and visual identity
Community and promotional reach
A proven format with built-in momentum
Halo — Weekly Pulse
Weekly | Club-Ready | Scaled-Back Format
Halo is Helia’s sister night—designed for clubs, bars, and smaller venues. It keeps the energy alive between Helia’s seasonal rituals, offering:
The same curated sound (outsider house, disco house)
Stripped-down visuals and lighting
Mascot presence in logo, flyers, and projections
A consistent, stylish crowd and community vibe
We bring the branding, music curation, and light production elements.
You provide the space and basic infrastructure.
Ideal for: clubs, bars, pop-ups, and after-hours
Production Level: Low to Medium
Capacity: 100–400
Run Time: 4–6 hours
Booking Lead Time: 2–4 weeks
What You Provide
A venue and local infrastructure
Support staff (security, bar, etc.)
A willingness to co-create something unforgettable
Halo — Technical & Creative Overview
Weekly Club Night Format
Overview
Halo is a modular, club-ready event designed to integrate seamlessly into existing nightlife venues. It delivers a curated musical and visual experience with minimal disruption to house operations, while still feeling elevated and intentional.
Technical Requirements
Audio
DJ Setup: Compatible setup for DJ’s preferred format.
Booth Monitoring: 1x dedicated monitor speaker with volume control
Sound System: High-quality system with sub-bass capability (tuned for house/disco)
Visuals
Projection or LED Wall: For looping mascot visuals and logo animations
Lighting:
2–4 programmable LED wash lights or moving heads
1x haze machine (venue-permitting)
Dimmable house lights for mood control
Branding & Decor
Projection Surface or Wall Space: For logo/mascot visuals
Decor Package: Includes branded banners, light props, sculptures and thematic accents (modular and venue-friendly)
Space Requirements
Capacity: 100–400
Dancefloor: Open space with minimal obstructions
Booth Access: Easy access for DJ and tech setup
Creative Direction
Visual Identity: Monochromatic mascot animations, surreal motifs, and vintage rave flyer aesthetics
Atmosphere: Intimate, stylish, and slightly mystical—think “moonlight in a club”
Dress Culture: Guests are encouraged to dress with intention—metallics, mesh, florals, and mythic accessories
What We Provide
Full creative direction and branding assets
Custom flyer design and promotional materials
Mascot visuals and logo animations
Music curation and DJ talent
Technical rider and crew
Decor and light design package
Social media promotion and community engagement
Merch and collectible drops
Helia — Technical & Creative Overview
Quarterly Ritual Rave
Overview
Helia is a large-format, seasonal event aligned with the solstices and equinoxes. It’s a full-sensory experience that blends rave culture, mysticism, and immersive art. Designed for warehouses, outdoor spaces, and unconventional venues, Helia is a transformative production—a temporary temple for dance, fashion, and collective release.
Technical Requirements
Audio
Front of House: High-fidelity sound system with full-range coverage and deep sub-bass (e.g., Funktion-One, L-Acoustics, or equivalent)
DJ Setup: Compatible setup for DJ’s preferred format.
Booth Monitoring: 2x high-powered monitors with independent control
Live Mic Input: For MCs, ritual performers, or surprise guests
Lighting & Visuals
Lighting Rig:
Programmable moving heads, strobes, and LED washes
DMX control with pre-programmed scenes and live operation
Haze and atmospheric effects (venue-permitting)
Projection Mapping or LED Wall: For custom mascot animations, tarot-style visuals, and thematic transitions
Scenic Lighting: Accent lighting for decor, altars, and installations
Scenic & Decor
Stage Design: Modular altar-style DJ booth with thematic elements (sun motifs, mythic symbols)
Environmental Decor: Fabric draping, floral installations, metallics, and surreal props
Entrance Portal: Immersive entrance with lighting and animation.
Photo Moments: Branded backdrops or interactive installations
Space Requirements
Capacity: 300–1000+
Ceiling Height: Minimum 12 ft for lighting and scenic installs
Power: Dedicated circuits for audio, lighting, and visuals
Load-In Time: 6–12 hours depending on venue complexity
Creative Direction
Visual Identity: Tarot-inspired surrealism meets vintage cartoon iconography
Mascot Integration: Helia appears in projections, banners, and collectible materials
Fashion Culture: Guests are encouraged to dress mythically—florals, metallics, flowing fabrics
Ritual Programming: Opening ceremonies, surprise performances, and symbolic transitions throughout the night
What We Provide
Full creative direction and production design
Technical rider and crew
Custom visuals, mascot animations, and decor
Music curation and performance coordination
Promotional materials and community engagement
Merch and collectible drops